Leading auto manufacturer Nissan wanted to implement a means of rewarding customers that chose to take their off-warranty service work back to their local Nissan dealer where they had built a relationship.
Recognizing that once a vehicle is no longer covered by a warranty and consumers often consider moving their service repairs to other firms based on perceived lower prices than dealers may offer; Nissan’s marketing agency asked ChannelAssist to create a program that rewarded loyal customers by distributing rebates via a special promotion for featured service. ChannelAssist developed an online portal for eligible consumers to learn more about the promotion and which would provide Nissan with additional consumer touch points to reinforce the loyalty program and communicate the value their dealers could offer to their customers.