Partner Relationship Management (PRM) is emerging from the shadow of CRM, due in part from financial pressures brought by the recession, the availability of affordable SaaS offerings, and the boom in social networking technologies.
In this article, David Auld, President of ChannelAssist and one of our clients are featured and describe how companies can increase partner loyalty while providing tools to help support channel sales. Having a central PRM platform simplifies the process and compiles metrics for measuring the effectiveness of marketing initiatives. To view the article, click here.