Successful Strategic Alliances: Managing Your Alliance Portfolio

Phil Hogg’s article in the Financial Post covers the importance of building and managing a portfolio of alliance partners. Phil Hogg is President of the Association of Strategic Alliance Professionals. Phil quotes David Auld, ChannelAssist CEO on the importance of partner relationship management systems that enable performance measurement across all alliance partners. 

To ensure the success of any alliance requires a commitment to identify, capture, and track relevant metrics. These include strategic metrics, financial metrics and customer relationship metrics. 

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ChannelAssist to attend the Channel Chief Dialog

ChannelAssist will attend the Channel Chief Dialog in San Francisco, December 2-4. This channel summit brings together leading channel chiefs and solution partners for in a highly interactive forum focused on best practices in sales and marketing for driving business through the channel. 

ChannelAssist Appoints CTO to Support Global Expansion

Glen MacLarty appointed to CTO to help scale rapid growth.

Today ChannelAssist, creator of the PRM Plus Software-as-a-Service (SaaS) platform, appointed Glen MacLarty to the position of Chief Technology Officer (CTO) to help scale the company’s rapid growth.  MacLarty joined ChannelAssist in 2011 from The First American Title Insurance Company of Australia, based in Sydney.

ChannelAssist Sponsors 5th Annual Channel Management Summit

For the second year, ChannelAssist was a major sponsor of the 5th Annual Channel Management Summit held June 11-13 in Los Angeles.  The Channel Management Summit brings together leading channel experts to present the latest on best practices in driving sales through channels and increasing Partner Loyalty.

ChannelAssist Growth Accelerates as HP Expands Blue Carpet Incentive Program for Partners, and launches in the U.S.

For HP Canada, ChannelAssist has delivered 100,000 education modules, and processed more than 500,000 reward claims. Earlier this year, HP expanded the successful Blue Carpet program with a roll out across the U.S. as reported on the VAR Guy and in HP Press Releases.