April 02, 2012

ChannelAssist Growth Accelerates as HP Expands Blue Carpet Incentive Program for Partners, and launches in the U.S.

For HP Canada, ChannelAssist has delivered 100,000 education modules, and processed more than 500,000 reward claims. Earlier this year, HP expanded the successful Blue Carpet program with a roll out across the U.S. as reported on the VAR Guy and in HP Press Releases.

Hewlett-Packard (HPQ) is unifying its Sales Promotion Incentive Fund (SPIF) program  – rewards for partner sales reps – across the entirety of the enormous HP product line. HP’s new Blue Carpet program, part of HP’s PartnerONE partner program, will reward partner reps not just for selling HP technology, but also for upselling, cross-selling and attaching, said HP’s Rose Genovese, national channel program manager.

“We are evolving the current SPIF platform,” Genovese said. “We wanted to bring all sales tools, offers [and] trainings to one spot that was easy to navigate.”

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