ChannelAssist today launched version 5.7 of its PRM Plus platform, offering new functionality in the marketing space. In this release, clients are offered the ability to set up customized ‘vanity URLs’ – short links tied directly to promotions or important events for easy communication over web, email or social media.
“With our new vanity URL feature, we’ve provided our clients with the ability to create a site within a site,” said Mike Rocha of the ChannelAssist development team. “Clients can create a short, easy-to-remember URL to tie into their major promotions and get the word out there quickly. This is a distinct advantage in the social media space, where marketing messages need to be succinct and to-the-point.”